Multifamily lead nurturing: The Power of SMS
Two-thirds of US consumers today prefer companies that offer messaging as a communication channel. Including SMS in your multifamily nurturing strategy is a convenient and popular way to engage with prospects.
Branding your multifamily emails: Everything you need to know
Your property brand guide must be followed across all your marketing collateral, including your emails. This is an excellent way to build trust among your prospects and residents, which leads to long-term relationships.
Crafting Subject Lines that Prospects Open
Short, creative, and attention-grabbing subject lines encourage the prospects to open the emails bringing them a step closer to scheduling tours.
Multifamily Lead Nurturing: Anatomy of an Email
To effectively nurture your multifamily leads, you need to know the anatomy of a perfect nurture email that gets prospects to schedule a tour.
The World of Multifamily: A Marketer's Guide To Fair Housing Compliance
The Fair Housing Act has incredibly stringent and extensive requirements, which is why Fair Housing issues and violations are more common than you may think. If you are a marketer in the multifamily industry, you need to be aware of your responsibilities under the Fair Housing Act.
The Impact of Tour Scheduler on Agent Workload: An Analysis
What difference does a tour scheduler make to the agent workload? We share the insights from Hyly.AI Data Science Team's study on touring data.
Multifamily Lead Nurturing: 0th-Hour — The “Miracle Hour”
Summary
In multifamily lead nurturing, the emails sent in the 0th-Hour get the highest number of tours scheduled. But, more
Best Send Time: Resident e-blasts
For this issue of #FileThisFact, we bring you the best send time for multifamily resident e-blasts. The findings are based
