Summary

The subject line is the first piece of text that prospects see in their inbox upon receiving an email. It determines whether the prospect opens the email or not. This article from the multifamily lead nurturing series shares the best practices to create subject lines.

The post answers the following two questions:

• Why do subject lines matter?
• What makes a good subject line?

What does the series include?

• Multifamily Lead Nurturing: An Introduction to Multifamily Marketers
• Multifamily Lead Nurturing: The Nurturing Sequence
• Multifamily Lead Nurturing: 0th-Hour: The “Miracle Hour”
• Multifamily Lead Nurturing: Anatomy of an Email
• Multifamily Lead Nurturing: Crafting Subject Lines that Prospects Open
• Multifamily Lead Nurturing: The Power of SMS-Based Nurturing

Crafting Subject Lines that Prospects Open

333.2 billion! That’s the estimated number of emails sent and received daily^[1] in 2022.

You put your best efforts to create a perfect multifamily lead nurturing email. With overflowing inboxes, short attention spans, and skepticism, how do you ensure that prospects open and read your emails?

By creating subject lines that entice and engage the prospects.

Why do subject lines matter?

The subject line is the first line of text that people see in their inbox upon receiving an email.

Research shows that while 64% of people open emails based on the sender name, 47% ^[2] of prospects open them based on the subject line alone.

What makes a good subject line?

A good subject line grabs attention, intrigues, and urges the prospect to read further. Below are the best practices to create the most effective subject lines:

1. Keep it short and simple