More from Journey Matters
May
04
A Visual Parable of Paperclip AI
The paperclip maximizer thought experiment by Nick Bostrum shows what happens when Artificial General Intelligence is unaligned with human values. Explore this fascinating parable in a visual form.
2 min read
Apr
25
Why Should Marketers Think Like Scientists?
For years, marketers have relied on their intuition to make decisions. In a data-driven world, they need to think scientifically to implement successful marketing strategies and make better decisions.
5 min read
Apr
11
The End of Third-Party Cookies: How a CDP Can Help Multifamily Marketers
Third-party cookies have benefitted marketers for years. So why are they fading away now? And how does multifamily prepare for a cookieless world?
5 min read
Mar
28
How to Solve the CDP Data Feeding Challenge in Multifamily?
To make a successful move to CDP, multifamily need to identify the data sources that will feed CDP with essential information needed for a 360-degree view.
5 min read
Mar
21
Introduction to Multifamily CDP: Unlock the True Value of Data
A CDP can help unlock the true value of multifamily data. By bringing together data from disparate sources, CDP provides a unified view of customer data that can be used to drive insights and actions.
4 min read
Mar
14
Resident Events: How to Improve Attendance and Resident Retention?
A Humans + AI approach to event marketing increases event attendance and resident retention through automated RSVPs, waitlists, email reminders, QR code attendance tracking, and easy-to-resend invites.
5 min read
Feb
21
Open House: How to Increase Attendance and Gain Quality Prospects?
Hosting open houses lets you expose your lease-up property to potential residents. But you will get results only when you drive high attendance.
5 min read
Feb
14
The Timeless Apple Marketing Philosophy
For decades, Apple has been a source of inspiration for many individuals and businesses.
In Steve Jobs's biography [1] by
4 min read
Jan
31
An Introductory Guide to Increasing Multifamily Event Attendance
The current multifamily event marketing strategy fails to drive attendance. A Humans + AI event journey can boost attendance, retain residents and acquire more prospects.
6 min read
Jan
19
The 7 Generations: What do we know about them?
A Humans + AI attempt to understand the characteristic behaviors of the 7 generations and how their experiences shaped their values.
9 min read