More from Journey Matters
Jan
31
An Introductory Guide to Increasing Multifamily Event Attendance
The current multifamily event marketing strategy fails to drive attendance. A Humans + AI event journey can boost attendance, retain residents and acquire more prospects.
6 min read
Jan
19
The 7 Generations: What do we know about them?
A Humans + AI attempt to understand the characteristic behaviors of the 7 generations and how their experiences shaped their values.
9 min read
Jan
17
Ilya Sutskever: The brain behind ChatGPT
Ilya Sutskever's passion for AI has driven his groundbreaking research, shaping the field of deep learning and machine learning.
9 min read
Jan
05
How Nike tells stories?
Nike has set the bar high when it comes to storytelling. But it's not just any storytelling; it's storytelling that subtly but effectively promotes the emotional benefits of Nike's products.
5 min read
Jan
03
Everything Multifamily Needs to Know About SMS Compliance
SMS marketing is a powerful but compliance-heavy channel to engage with your prospects and residents. It is important to ensure that your text messages are compliant with laws and regulations.
7 min read
Dec
20
Multifamily lead nurturing: The Power of SMS
Two-thirds of US consumers today prefer companies that offer messaging as a communication channel. Including SMS in your multifamily nurturing strategy is a convenient and popular way to engage with prospects.
4 min read
Dec
15
Branding your multifamily emails: Everything you need to know
Your property brand guide must be followed across all your marketing collateral, including your emails. This is an excellent way to build trust among your prospects and residents, which leads to long-term relationships.
6 min read
Dec
08
Crafting Subject Lines that Prospects Open
Short, creative, and attention-grabbing subject lines encourage the prospects to open the emails bringing them a step closer to scheduling tours.
5 min read
Nov
30
How fragmented is multifamily?
A visual study of multifamily property management
3 min read
Nov
29
Multifamily Lead Nurturing: Anatomy of an Email
To effectively nurture your multifamily leads, you need to know the anatomy of a perfect nurture email that gets prospects to schedule a tour.
7 min read