A Visual Parable of Paperclip AI
The paperclip maximizer thought experiment by Nick Bostrum shows what happens when Artificial General Intelligence is unaligned with human values. Explore this fascinating parable in a visual form.
Why Should Marketers Think Like Scientists?
For years, marketers have relied on their intuition to make decisions. In a data-driven world, they need to think scientifically to implement successful marketing strategies and make better decisions.
The End of Third-Party Cookies: How a CDP Can Help Multifamily Marketers
Third-party cookies have benefitted marketers for years. So why are they fading away now? And how does multifamily prepare for a cookieless world?
How to Solve the CDP Data Feeding Challenge in Multifamily?
To make a successful move to CDP, multifamily need to identify the data sources that will feed CDP with essential information needed for a 360-degree view.
Introduction to Multifamily CDP: Unlock the True Value of Data
A CDP can help unlock the true value of multifamily data. By bringing together data from disparate sources, CDP provides a unified view of customer data that can be used to drive insights and actions.
Resident Events: How to Improve Attendance and Resident Retention?
A Humans + AI approach to event marketing increases event attendance and resident retention through automated RSVPs, waitlists, email reminders, QR code attendance tracking, and easy-to-resend invites.
Open House: How to Increase Attendance and Gain Quality Prospects?
Hosting open houses lets you expose your lease-up property to potential residents. But you will get results only when you drive high attendance.
An Introductory Guide to Increasing Multifamily Event Attendance
The current multifamily event marketing strategy fails to drive attendance. A Humans + AI event journey can boost attendance, retain residents and acquire more prospects.