90% of potential customers expect consistent brand experiences across platforms. This can be achieved through a brand style guide that describes a company's visual identity. It establishes guidelines for official logo usage, font type, color palette, typography, and tone.
Once your property brand guide is ready, it must be followed across all your marketing collateral, including your emails. This is an excellent way to build trust among your prospects and residents, which leads to long-term relationships.
This article will answer the what, why, and how of Email Branding:
- What is Email Branding?
- Why do you need Email Branding?
- How can you brand your Emails?
What is Email Branding?
Email branding is the process of communicating a brand identity through your emails by standardizing brand elements like your copy, images, logo, tone, etc.
Consumers read emails for about ten seconds on average, so you only have a small window of opportunity to make a good first impression.
Here’s what a branded email looks like:
Why do you need Email Branding?
59% of respondents in a survey said marketing emails influence their purchase decisions. This clearly tells how important email marketing is for a business. But the recognition in email marketing is achieved through branding your emails.
Here are three reasons why you need Email Branding: