More from Journey Matters

Jan
31
A prospect and an agent raising a toast during a multifamily resident event

An Introductory Guide to Increasing Multifamily Event Attendance

The current multifamily event marketing strategy fails to drive attendance. A Humans + AI event journey can boost attendance, retain residents and acquire more prospects.
6 min read
Jan
19
A group of people from different generations standing together

The 7 Generations: What do we know about them?

A Humans + AI attempt to understand the characteristic behaviors of the 7 generations and how their experiences shaped their values.
9 min read
Jan
17
Ilya Sutskever: The brain behind ChatGPT

Ilya Sutskever: The brain behind ChatGPT

Ilya Sutskever's passion for AI has driven his groundbreaking research, shaping the field of deep learning and machine learning.
9 min read
Jan
05
How Nike tells stories?

How Nike tells stories?

Nike has set the bar high when it comes to storytelling. But it's not just any storytelling; it's storytelling that subtly but effectively promotes the emotional benefits of Nike's products.
5 min read
Jan
03
Prospect confused about the various SMS compliance entities and laws like CTIA, FCC, FTC, TCPA, CAN-SPAM, etc.

Everything Multifamily Needs to Know About SMS Compliance

SMS marketing is a powerful but compliance-heavy channel to engage with your prospects and residents. It is important to ensure that your text messages are compliant with laws and regulations.
7 min read
Dec
20
Multifamily lead nurturing using SMS messages.

Multifamily lead nurturing: The Power of SMS

Two-thirds of US consumers today prefer companies that offer messaging as a communication channel. Including SMS in your multifamily nurturing strategy is a convenient and popular way to engage with prospects.
4 min read
Dec
15
Branding your multifamily emails: Everything you need to know

Branding your multifamily emails: Everything you need to know

Your property brand guide must be followed across all your marketing collateral, including your emails. This is an excellent way to build trust among your prospects and residents, which leads to long-term relationships.
6 min read
Dec
08
An email in an envelop showing a subject line

Crafting Subject Lines that Prospects Open

Short, creative, and attention-grabbing subject lines encourage the prospects to open the emails bringing them a step closer to scheduling tours.
5 min read
Nov
30

How fragmented is multifamily?

A visual study of multifamily property management
3 min read
Nov
29
Multifamily Lead Nurturing: Anatomy of an Email

Multifamily Lead Nurturing: Anatomy of an Email

To effectively nurture your multifamily leads, you need to know the anatomy of a perfect nurture email that gets prospects to schedule a tour.
7 min read