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The Timeless Apple Marketing Philosophy

The timeless Apple Marketing Philosophy was written in 1977 by Mike Markkula

For decades, Apple has been a source of inspiration for many individuals and businesses.

In Steve Jobs's biography [1] by Walter Isaacson, there is a passage that describes "The Apple Marketing Philosophy", written in 1977. Today, Apple relies on the same principles written 45 years back and continues to be a leader in the tech industry.

But what are the key principles that have driven Apple's success? Let’s unveil them in this article.

Mike Markkula: The man behind the timeless marketing philosophy

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