Drive Prospects from Interest to Lease: A Four-Step Email Guide

Your email outreach can turn inquiries into signed leases—when automated strategically.

A unified automated process to deliver consistent & timely communication at every step of the prospect journey is the key to doing that.

Why It Matters?

• Unified Process across Full Prospect Journey: It handles all your communications, from first contact to applying for a lease, making it easier for you.
• On-Brand Voice and Messaging: Your communication will have a consistent look and feel, helping prospects trust you more.
• Timely, Tailored Messages for Each Phase: Send the right messages at the right time, making it more likely prospects will want to join your community.

Emails aren't about one-off actions. They're about designing a conversation from the moment a prospect inquires until they’re signing that lease.

Let’s dissect this journey and see how a unified process can craft this email strategy smoothly.

1. Drive Prospects to Schedule with Pre-Tour Warmup

Goal: Get the lead to schedule a tour.

Start off with a 0th-hour email within one minute of the prospect’s inquiry. This increases the chances of converting prospects into residents by up to 391%.

Subsequent automated emails sent every 48 hours can then feature your apartment’s amenities and the surrounding neighborhood. Don't forget to include a well-placed "Schedule a Tour Today" CTA in these emails.

How it helps:

• Instant engagement increases the chance of getting that coveted tour scheduled.
• Regular, automated touchpoints ensure you stay top-of-mind.

2. Make Sure They Show Up with Touring Communication

Goal: Ensure the prospect takes the scheduled tour.

Once a prospect schedules a tour, confirm it instantly and send a reminder 24 hours before the appointment.

Allow room for rescheduling or cancellation within the confirmation email.

How it helps:

• Immediate confirmation reassures the prospect.
• Timely reminders minimize no-shows, saving you time and effort.

3. Drive Them to Apply with Post-Tour Nudges

Goal: Encourage the prospect to apply for a lease.

After the tour, say thanks. Shoot them a thank-you email within 24 hours and another email within 48 hours that spotlights what makes your community unique.

Add a straightforward ‘Apply for a lease’ CTA.

How it helps:

• Timely gratitude fosters goodwill.
• Adding the direct CTA to apply for a lease makes the next step obvious and easy.

4. Nudge Them Over the Finish Line with Post-Tour Alerts

Goal: Nudge late-stage prospects to apply for a lease by aligning with their preferences.

Send an alert email once a week. Make the content match their previous interactions and preferences.

Use a ‘Take a Tour Today’ CTA for those who haven’t toured and an ‘Apply Now’ for those who have.

How it helps:

• Weekly alerts keep you in their thoughts without being annoying.
• Tailored content aligns with what the prospect is most likely to respond to.

Takeaway:

In this digital age, prospects expect seamless interactions. And you can deliver just that by using a unified process to craft a mature email strategy.

Avoid the delays and hiccups of a disjointed process. Instead, shape a strategy that's efficient, keeps engagement high, and consistently nudges toward action.

Make a wise choice: invest in a unified process today! Ensure your emails don't just land but also convert.