5 min read Series: Customer Data Platform

How to Solve the CDP Data Feeding Challenge in Multifamily?

To make a successful move to CDP, multifamily need to identify the data sources that will feed CDP with essential information needed for a 360-degree view.
A multifamily customer data problem solves the data feeding problem by seamlessly consolidating data across multiple sources.

With the phase-out of third-party cookies, businesses are embracing the Customer Data Platform (CDP) to create personalized user experiences. A CDP collects zero-party and first-party data from all the prospect's touchpoints and events to create a 360-degree view of each user.

In multifamily, a CDP enables marketers and property managers to consolidate user data from multiple sources like PMSs, ILSs, Google Analytics, etc., and create a single view for that prospect/ resident.

The first step is to identify the data sources that will feed CDP with essential information needed for a 360-degree view.

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Data feeding refers to sending data from one system to another. It involves setting up data feeds or APIs to transfer data between systems in real time or at a defined interval.

This article will uncover the multifamily data feed problem & the CDP solution. Next, we will unveil the essential data-feeding systems & their data for an easy CDP journey.

This post is for subscribers only


Published by:

Munish Gandhi

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