How to Solve the CDP Data Feeding Challenge in Multifamily?
With the phase-out of third-party cookies, businesses are embracing the Customer Data Platform (CDP) to create personalized user experiences. A CDP collects zero-party and first-party data from all the prospect's touchpoints and events to create a 360-degree view of each user.
In multifamily, a CDP enables marketers and property managers to consolidate user data from multiple sources like PMSs, ILSs, Google Analytics, etc., and create a single view for that prospect/ resident.
The first step is to identify the data sources that will feed CDP with essential information needed for a 360-degree view.
This article will uncover the multifamily data feed problem & the CDP solution. Next, we will unveil the essential data-feeding systems & their data for an easy CDP journey.