Why Are 50% of Multifamily Professionals Banking on AI for Better Follow-ups?
One of our recent polls revealed this key insight, which underscores a prevalent issue: agents often lack the time for consistent, effective follow-ups, leading to lost leasing opportunities.
AI emerges as a promising solution.
Why it Matters:
A focused, AI-enhanced post-tour follow-up strategy is essential.
It ensures timely, personalized communication, overcoming the challenge of time-constrained agents and significantly boosting conversion rates from tours to leases.
AI-Driven Post-Tour Nurture Strategy to Get More Applications:
AI’s advanced algorithms aid in crafting perfect, timely, and tailored follow-up emails.
Here’s a structured post-tour nurture strategy leveraging the power of AI:
1. Expressing Gratitude: The Initial Email
Immediately after a tour, AI sends a tailored "Thank You for Touring" email.
This timely gesture not only keeps the property fresh in the prospects' minds but also strengthens their connection to the community.
The email, laced with an appreciation tone, prompts feedback and nudges the prospect closer to application, laying the groundwork for deeper engagement.
2. Driving Actions: The Application Encouragement Email
Using AI, the perfect moment is identified to send a "Submit Your Application" email.
This message provides a clear path for prospects, emphasizing easy application steps and any enticing offers.
By steering them directly toward the application process, this email ensures a smoother conversion, making the decision easier for prospects.
3. Reinforcing Community Highlights: The Features Overview Email
A few days after the tour, AI can curate a “Community Overview” email.
This message, tailored based on the prospect's interests, accentuates the property's prime features and benefits.
It acts as a soft nudge, showcasing the unique offerings of the community and rekindling their interest, potentially driving them to apply.
4. Ensuring Timely Follow-Up: The Application Reminder Email
Lastly, with an AI system’s precise timing, an "Application Reminder" email is dispatched.
Based on previous interactions, this message strikes the balance between urgency and care, reminding prospects of the ticking clock without being pushy.
Such a well-timed nudge can significantly enhance the conversion rate from toured prospects to lease applicants.
It’s time you redesigned your processes with a Humans + AI approach and get more 'toured' to 'apply for leases'.
Takeaway:
A lack of agent availability shouldn’t spell missed leasing opportunities.
With AI steering post-tour nurturing, you can ensure consistent, personalized follow-ups, bridging the gap between tours and applications. As evident from our poll, it’s the AI-driven touch in agent follow-ups that's much needed today.
Embrace AI-powered Post Tour Experience today and witness your toured-to-lease conversion rates soar.
Want to learn how you can easily Improve Lead-to-Tour Conversions? Check out our last post here:
Munish Gandhi
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