Humans + AI

Feb
15
Why Are 50% of Multifamily Professionals Banking on AI for Better Follow-ups?

Why Are 50% of Multifamily Professionals Banking on AI for Better Follow-ups?

One of our recent polls revealed this key insight, which underscores a prevalent issue: agents often lack the time for consistent, effective follow-ups, leading to lost leasing opportunities.
3 min read
Feb
01
Improve Lead-to-Tour Conversions with this Automated Email Strategy

Improve Lead-to-Tour Conversions with this Automated Email Strategy

The goal is twofold: Turn high-value leads into scheduled tours and make sure they show up. A well-crafted automated email strategy is the answer.
4 min read
Apr
25
Sarah is a scientific marketer who decides to conduct A/B testing to determine which ILS was performing better.

Why Should Marketers Think Like Scientists?

For years, marketers have relied on their intuition to make decisions. In a data-driven world, they need to think scientifically to implement successful marketing strategies and make better decisions.
5 min read
Jan
31
A prospect and an agent raising a toast during a multifamily resident event

An Introductory Guide to Increasing Multifamily Event Attendance

The current multifamily event marketing strategy fails to drive attendance. A Humans + AI event journey can boost attendance, retain residents and acquire more prospects.
6 min read